Get help from the best in academic writing.

consumption for the past two weeks

Paper details Each student is required to keep a Personal Consumption Journal of all purchases of products and services for the next two weeks. The weekly entries in your journal should include the following factors:

Date of purchase and time of day
Where you shopped (type of store/non-store)
Number of stores/web sites you visited
Items purchased
Brand names
Total amount spent Cash? Charge? Other?
For whom the items were purchased Self? Others?
Was it a planned purchase? Impulse purchase?
Sources of information related to the purchases
Was someone with you at the time of purchase? Did they influence your buying?
Role of sales people, advertising, coupons, sales, etc.
How satisfied you were with your choices?
Any other significant information related to the purchase
Review your list of products and services you purchased during the two-week period and select at least 6 of your larger purchases which best portray your personality, values, and lifestyle.

Using consumer behavior theory and principles, prepare a 3 page report in which you analyze the influences that led you to your purchase decisions. Specifically, examine personality, family, peer, cultural, lifestyle, situational and demographic influences that led you to your purchases.

Your written report for this project should include your Personal Consumption Journal and your analysis of your buying behavior.

Submit this report by 11:59 pm CT Sunday of Unit 4.

Joint Venture (term chosen)

Paper details 1. Choose and define one marketing term we discussed
***(Joint Venture)***

2. Find one example of that term in the real world (it could be a news article, commercial, videos)
3. Explain how your example relates to the topic you chose in step 1.
4. Analyze the example. Is this an effective use of this tactic? What worked? What could have been better.

***The important elements of this assignment are:
1. Defining the term correctly
2. Finding a good example of the term in real world / real organizations
3. Demonstrating understanding of the term through your analysis

Portfolio: Creating Content for SEO

Paper details Congratulations! You’ve just launched your career as a freelance copywriter! You notice that most of the “gigs”—client projects—are associated with writing content for articles, white papers, or blogs that help companies get their website pages ranked high and maximize SEO.

Select an international B2B (business to business) or B2G (business to government) company, and think of an article you would like to write for this company’s website.

Step 1. Formulate your ideas for your article by:

picking a topic that is narrow and focused.
identifying and analyzing your target audience.
identifying key words and phrases that will be important as search phrases that people type when they are looking for information online.
Step 2. Write a 500-word article on your topic and:

include a compelling title and supportive subheadings.
use five to seven keyword phrases in your article; do not use the keywords more than 10 times in your article. Bold your keywords/phrases.
be sure to check your article for tone, flow, and grammar. (HINT: Read your article aloud and listen for how the language flows. It can get tricky when you’re incorporating key words.)
include your article in an appendix to your paper.
choose an image you would use in your article and include it.
Step 3. Write a paper that:

describes your company and the article you are writing for it. Explain how this article would appeal to an international B2B or B2G company.
identifies the keywords/keyword phrases for your article. Explain how you analyzed and identified these keywords/phrases, and include how they relate to your target audience and their online searches.
uses references to explain how and why you’ve created your content as you have—your choice of language and images, use of headlines, and so forth.
analyzes how your content will appeal to a global audience.
identifies and describes any potential ethical issues with your content.
Submission Requirements

Your well-written paper should be 8-10 pages in length not including the required cover and reference pages or appendices.
Discuss and reference concepts taken from the assigned textbook reading and relevant research.
Support your paper with at least three scholarly references (one of which includes the textbook). The CSU Global Library is a good place to find these references.
Format your paper according to the current APA formatting requirements, see the CSU Global Writing Center. (Links to an external site.)

** I’ve uploaded paper that includes the following (please use this topic for the paper**

identifies and describes company
discusses your article topic
identifies your target audience
describes key words and phrases that will be important as search phrases.

consumption for the past two weeks

Paper details Each student is required to keep a Personal Consumption Journal of all purchases of products and services for the next two weeks. The weekly entries in your journal should include the following factors:

Date of purchase and time of day
Where you shopped (type of store/non-store)
Number of stores/web sites you visited
Items purchased
Brand names
Total amount spent Cash? Charge? Other?
For whom the items were purchased Self? Others?
Was it a planned purchase? Impulse purchase?
Sources of information related to the purchases
Was someone with you at the time of purchase? Did they influence your buying?
Role of sales people, advertising, coupons, sales, etc.
How satisfied you were with your choices?
Any other significant information related to the purchase
Review your list of products and services you purchased during the two-week period and select at least 6 of your larger purchases which best portray your personality, values, and lifestyle.

Using consumer behavior theory and principles, prepare a 3 page report in which you analyze the influences that led you to your purchase decisions. Specifically, examine personality, family, peer, cultural, lifestyle, situational and demographic influences that led you to your purchases.

Your written report for this project should include your Personal Consumption Journal and your analysis of your buying behavior.

Submit this report by 11:59 pm CT Sunday of Unit 4.

Essay Writing at Proficient Essay

5.0 rating based on 10,001 ratings

Rated 4.9/5
10001 review

Review This Service




Rating: