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Psy 301 Social Psychology W3 D2

If we are persuaded by a group, we are said to have conformed to that group’s objectives. Compare and contrast the core differences between these two concepts. In what ways do group and individual persuasion techniques differ? As social beings, why are we naturally prone to conformity and obedience? For this discussion, please review Solomon Asch’s (1958) study of conformity. The results of this study, demonstrate how many of the individual participants conformed to the group despite the fact that the group was clearly wrong, and the individuals were clearly right. In addition, watch the video on the ABC New Primetime: Milgram Experiment Update video.  Through this experiment we observe how perceptions of authority directly influence obedience. For example, even when the action ordered by the authority figure caused physical harm, the participants were still obedient. What are some explanations for this type of behavior? Can you think of an example of when you disregarded your own desires or values for the sake of obedience or conformity?

Estimate the expected real rate of return

S. Treasury bond
has a 4.0 percent interest rate. In contrast, a ten-year Treasury bond has an
interest rate of 2.5 percent. A maturity risk premium is estimated to be 0.2
percentage points for the longer maturity bond. Investors expect inflation to
average 1.5 percentage points over the next ten years.

Estimate the expected real rate
of return on the ten-year U.S. Treasury bond.

Psy 301 Socal Psychology W3 Assignment

” (p. 88). For your assignment this week, construct a paper that provides an in-depth analysis of the three parts of persuasion. Address the following points in your paper:  
1. Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not? 2. What – Discuss the Characteristics of the Message: What attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, narratives, and rational appeals in the messaging we receive? What is the significance of the sleeper effect? 3. To Whom – Examine the Characteristics of the Audience: Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in this process? How does the elaboration likelihood model help to explain the relationship between the persuader, the message, and the audience? 4. Review the excerpt from p. 97 of your textbook, Social Psychology in Depth: Word of Mouth and Persuasion. How does the e-word of mouth phenomena illustrate the concepts above? Please be specific in your response. Include an introduction, thesis statement, and conclusion. Your completed assignment must be three to four pages in length (excluding title and reference pages), and must follow APA guidelines as outlined in the Ashford Writing Center. Include a minimum of three APA references.

LAW421 Week 4 Assignment
and read the “Theory to Practice” section on page 202 at the end of
Chapter 8 of the text. Using information from the text and the wording
of the online UCC sections:
Choose one question for each team member minus one (the editor of this
week’s paper) from the seven questions based on the scenario and respond
to those questions (use the questions chosen as section headers).
Make sure you include an introduction and conclusion and adhere to APA
paper guidelines. This is a formal paper with no word count

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