Market risk, discount rates, and the weighted average cost of capital (WACC)
Imagine you are Harry Reasoner, and you are allowed to ask Peter Lynch one question about market risk, discount rates, or the weighted average cost of capital (WACC). What question would you ask? Why do you feel that is an important question? 200-250 words.
Calculate the weighted cost of capital (WACC)
Using an example, calculate the weighted cost of capital (WACC). What are some potential issues in using varying techniques for cost of capital for different divisions? If the overall company weighted average cost of capital (WACC) were used as the hurdle rate for all divisions, would more conservative or riskier divisions get a greater share of capital? Explain your reasoning. What are two techniques that you could use to develop a rough estimate for each division’s cost of capital? Your initial response should be 200 to 250 words.
Importance of the risk and return balance
Consider the following:
Can we ever have any return without some type of risk?
If you take on a large risk, are you guaranteed a large return? Why or why not?
What other factors play into risks that are not covered in the video?
When have you had to consider risk and return in personal or professional decision-making?
Answer all questions at least 400 words if references are used please cite in the text and out!
Strategic Analysis of Southwest Airlines
Please use at least 4 references and all data related to2013 financial statements.
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