Get help from the best in academic writing.

Faculty of Business and Law

Paper details
“The resit should be a rework of your first assessment (please see the brief you were given below) based upon the feedback you have received. In addition to improving your previous submission, you are also required to write a 300 word reflective account in which you discuss how you have taken into account the feedback on your first submission to amend your work, and how it now meets the Learning Outcomes.”

You work in the marketing team of a company that markets beverages. Your manager has asked you to carry out some research into marketing communications activity of beverages/drinks companies.
For this assessment, your task is to select a beverage company of your choice and produce a report which addresses the following tasks:

Briefly introduce the organization and its products.
Identify the target audience of the beverage company and discuss the likely segmentation variables applied.
Determine and comment upon the communications objectives of the beverage company.
Describe and critique the promotional tools and materials the organization has used to achieve the objectives.
Assess the media strategy that has been used by the organization.
Identify any potential marketing ‘noise’ issues which may distract the customers
Make recommendations for addressing the identified issues and to improve.
Structure and Presentation of your work. Your work should include a list of reference using CU Harvard style and should follow a standard report format.

You must include a range of research in all answers; this may include relevant concepts and theories from text books, journal articles, websites, and market research databases such as Mintel, company or industry sources.

Criteria for Assessment

This assignment is designed to assess learning outcomes:
1. Describe and discuss the importance of marketing communications objectives
2. Analyse and critique marketing communications materials
Word Count

The word count is 2000 words.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations and citations but excludes the references list.

How to submit your assessment

The assessment must be submitted by 18:00 on 05/07/21. No paper copies are required. You can access the submission link through the module web.

Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study, you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.

Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, i.e., it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

Business

Paper details It’s 3 A.M., and Sally is Face-Timing you. Fortunately, you were up slugging away at your course work and tying up some loose ends for the project, so you didn’t mind the break. She instantly jumps in, saying, “Look! I found a whole bunch of stuff that we need to review. After receiving the Marketing study for that property in Boca Raton (PDF), downloadSally asks if you could review the market study immediately because it looks like a hot property and will probably not be on the market for long.

Sally specifies that she has read the material and has a better idea of how to analyze our ROI. The luxury building is in a great location and seven years ago went through an extensive renovation. The current restaurant tenant operates 24 hours a day, seven days a week. Sally points out that it’s a free-standing building with a total of 7615 square feet, with 6,000 square feet having air conditioning. Also, there is a 1,615 square foot outdoor covered patio and deck for outside dining. The property can seat 259 combined inside and outside, 93 parking spaces and covered patio seating with a full bar and wine case set up.

There is even a dining room kitchen with hood, separate chef’s kitchen with hood, and Main Line kitchen with an on-demand hood. The hood is critical because it contains the fire suppressant equipment. Sally states that the three kitchen locations are an added benefit that will permit high-end customer special cratering for her inner circle dining parties on the dining room floor. Having the hoods already installed saves a lot of money and may avoid major inspections by the city. You inject that if the fire hoods are not functioning correctly, the startup costs could skyrocket and also delay our opening. We should add that issue to the list to discuss with the owner. Sally agrees and suggests we may want to determine the effect of the current tenant decides to holdover beyond the term. The broker was, after all, not too definite about the move out date. He only stated that the building was under lease by the restaurant tenant until July or August of this year.

She also points out that the market study specifies that the purchase price is $5,995, 000. Sally states that there is also an option to lease the building under a NNN lease arrangement at $35,000 monthly rent plus $4,200 in property taxes monthly. Sally, wonders out loud if there was a potential of incurring other charges.Analyze the property options available to you and Sally in establishing the location and type of agreement that best fits your long-term goals. Sally received the transaction documentation from the Broker to facilitate a review of the offered terms and proposed agreements that the Broker would use to complete the deal.

Review and complete the following agreements using all of the facts available and your understanding of the three transactions presented in this case study.

also, complete the forms attached.

Business Development

Paper details Consider you are working as a Business Development Manager of a small-medium sized private limited organisation, which deals with its
customers all over the world to sell its products and services. Your role is to investigate new business formats and a feasibility assessment for a
potential knowledge-based product or service opportunity identified by the team. This might be undertaken for a new income stream within
an existing business or for a new enterprise. In your role, you are focused on refining an idea, research and presenting the plan. To explore
new market and to provide the best possible competitive products and services to existing market, you are writing a report based the
following 3 tasks that will help Directors to amend short term operational plan and to set long-term strategic plan.

Faculty of Business and Law

Paper details
“The resit should be a rework of your first assessment (please see the brief you were given below) based upon the feedback you have received. In addition to improving your previous submission, you are also required to write a 300 word reflective account in which you discuss how you have taken into account the feedback on your first submission to amend your work, and how it now meets the Learning Outcomes.”

You work in the marketing team of a company that markets beverages. Your manager has asked you to carry out some research into marketing communications activity of beverages/drinks companies.
For this assessment, your task is to select a beverage company of your choice and produce a report which addresses the following tasks:

Briefly introduce the organization and its products.
Identify the target audience of the beverage company and discuss the likely segmentation variables applied.
Determine and comment upon the communications objectives of the beverage company.
Describe and critique the promotional tools and materials the organization has used to achieve the objectives.
Assess the media strategy that has been used by the organization.
Identify any potential marketing ‘noise’ issues which may distract the customers
Make recommendations for addressing the identified issues and to improve.
Structure and Presentation of your work. Your work should include a list of reference using CU Harvard style and should follow a standard report format.

You must include a range of research in all answers; this may include relevant concepts and theories from text books, journal articles, websites, and market research databases such as Mintel, company or industry sources.

Criteria for Assessment

This assignment is designed to assess learning outcomes:
1. Describe and discuss the importance of marketing communications objectives
2. Analyse and critique marketing communications materials
Word Count

The word count is 2000 words.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations and citations but excludes the references list.

How to submit your assessment

The assessment must be submitted by 18:00 on 05/07/21. No paper copies are required. You can access the submission link through the module web.

Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.
You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study, you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.

Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, i.e., it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

Essay Writing at Proficient Essay

5.0 rating based on 10,001 ratings

Rated 4.9/5
10001 review

Review This Service




Rating: