Get help from the best in academic writing.

Gwinnett Rebrand

Paper details In a minimum of six double-spaced pages, answer the following questions:

a. Provide a brief (one page or under) summary of what the Gwinnett Braves decided

to do with their rebranding. Include any information related to the reasons for

rebranding, the logo and name chosen, and the fan reception.

b. Research the top minor league baseball teams in merchandise sales. What

characteristics of the team/brand make it valuable and/or popular?

c. Identify a sports team that changed their team name and/or logo (besides the GBraves).

Discuss the impact of the name and/or logo change on brand equity, and key

indicators of that brand equity, such as attendance and merchandise sales.

d. What benefits does the Braves’ ownership garner from keeping the team in

Gwinnett versus moving to a new location? Propose at least one new location that

would make sense if the team wanted to relocate. Be sure to include the entire minor

league structure/location of the Braves system in the discussion/justification.

e. Now that you’re moving from Gwinnett, the Stripers name may not make sense.

Propose a new brand, complete with name, marks, and colors. It should have synergy

with the area and have a strong focus on selling merchandise both locally and

nationwide. You should use evidence from b. to support your new branding strategy.

5. Using the presentation tool of your choice (PowerPoint, etc.), create a short presentation (under eight slides) that tells the new brand story. You can see a brand story example Dr. Bass created at www.kawvalleyfc.com/club

Gwinnett Rebrand

Paper details In a minimum of six double-spaced pages, answer the following questions:

a. Provide a brief (one page or under) summary of what the Gwinnett Braves decided

to do with their rebranding. Include any information related to the reasons for

rebranding, the logo and name chosen, and the fan reception.

b. Research the top minor league baseball teams in merchandise sales. What

characteristics of the team/brand make it valuable and/or popular?

c. Identify a sports team that changed their team name and/or logo (besides the GBraves).

Discuss the impact of the name and/or logo change on brand equity, and key

indicators of that brand equity, such as attendance and merchandise sales.

d. What benefits does the Braves’ ownership garner from keeping the team in

Gwinnett versus moving to a new location? Propose at least one new location that

would make sense if the team wanted to relocate. Be sure to include the entire minor

league structure/location of the Braves system in the discussion/justification.

e. Now that you’re moving from Gwinnett, the Stripers name may not make sense.

Propose a new brand, complete with name, marks, and colors. It should have synergy

with the area and have a strong focus on selling merchandise both locally and

nationwide. You should use evidence from b. to support your new branding strategy.

5. Using the presentation tool of your choice (PowerPoint, etc.), create a short presentation (under eight slides) that tells the new brand story. You can see a brand story example Dr. Bass created at www.kawvalleyfc.com/club

Major Theories of Social/Cultural Anthropology

Paper details Read and reflect on the social theories of Durkheim, Weber, and Marx. Compare and contrast them. Share your ideas in the classroom. Be sure to document them with any of the listed required references as well as other resources you may find in the university online library. You may want to view relevant YouTube videos and journal articles that you find by searching the Web, too.

19th Century Cultural Evolution in the 21st Century

Paper details Choose one of the important people of the 19th century cultural evolution. It could be Durkheim, Marx or Weber or some other person you have researched. Write a 3-4 page paper, excluding the title and reference pages, with a detailed analysis that addresses the following:
Imagine this person works for an international banking organization during the 19th century. He or she has been asked to research some of the cultural issues that his/her bank is currently facing in the 19th century. Identify and explain some of these issues and challenges faced by the person you have identified from the 19th century. Now compare this same banker if he/she were in the 21st century.
You will need to research to identify important people of the 21st century and discuss how their theories contributed to the modern world and have influenced the behaviors of leadership and managers. Include the issues facing the banker in the 21st century.
How were the issues different in the 19th century compared to those in the 21st century? Be sure to include what their theories were and the issues they covered.

BAM 306 Principles in Marketing

Paper details Explain the different segmentation variables used in segmenting consumer markets.

Use a standard essay format for responses to all questions (i.e. an introduction, middle paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.

Essay Writing at Proficient Essay

5.0 rating based on 10,001 ratings

Rated 4.9/5
10001 review

Review This Service




Rating: