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Portfolio: Creating Content for SEO

Paper details Congratulations! You’ve just launched your career as a freelance copywriter! You notice that most of the “gigs”—client projects—are associated with writing content for articles, white papers, or blogs that help companies get their website pages ranked high and maximize SEO.

Select an international B2B (business to business) or B2G (business to government) company, and think of an article you would like to write for this company’s website.

Step 1. Formulate your ideas for your article by:

picking a topic that is narrow and focused.
identifying and analyzing your target audience.
identifying key words and phrases that will be important as search phrases that people type when they are looking for information online.
Step 2. Write a 500-word article on your topic and:

include a compelling title and supportive subheadings.
use five to seven keyword phrases in your article; do not use the keywords more than 10 times in your article. Bold your keywords/phrases.
be sure to check your article for tone, flow, and grammar. (HINT: Read your article aloud and listen for how the language flows. It can get tricky when you’re incorporating key words.)
include your article in an appendix to your paper.
choose an image you would use in your article and include it.
Step 3. Write a paper that:

describes your company and the article you are writing for it. Explain how this article would appeal to an international B2B or B2G company.
identifies the keywords/keyword phrases for your article. Explain how you analyzed and identified these keywords/phrases, and include how they relate to your target audience and their online searches.
uses references to explain how and why you’ve created your content as you have—your choice of language and images, use of headlines, and so forth.
analyzes how your content will appeal to a global audience.
identifies and describes any potential ethical issues with your content.
Submission Requirements

Your well-written paper should be 8-10 pages in length not including the required cover and reference pages or appendices.
Discuss and reference concepts taken from the assigned textbook reading and relevant research.
Support your paper with at least three scholarly references (one of which includes the textbook). The CSU Global Library is a good place to find these references.
Format your paper according to the current APA formatting requirements, see the CSU Global Writing Center. (Links to an external site.)

** I’ve uploaded paper that includes the following (please use this topic for the paper**

identifies and describes company
discusses your article topic
identifies your target audience
describes key words and phrases that will be important as search phrases.

Article Review 5

Paper details For each of the article review select a relevant article related to the topic of strategy planning and Marketing and provide a 1-page review. Your review should include 3 parts:
1. Summary of the article
2. Overview of what you agree or disagree with in the article
3. How concepts from the course relate to the article

ARTICLE 4

Paper details For each of the article review select a relevant article related to the topic of strategy planning and Marketing and provide a 1-page review. Your review should include 3 parts:
1. Summary of the article
2. Overview of what you agree or disagree with in the article
3. How concepts from the course relate to the article

Writer’s Choice

Paper details Choose a product or service. The product or service may be real or hypothetical, but the Web site that you describe for this project must be original and not match a current product’s Web site. Describe how you would update the Web site to help the small business. Address the following:

Digital Channel Analysis Report

Paper details Imagine you are an intern of a digital marketing consulting firm. You have been assigned to a small team together with other interns to support a senior consultant. Your job is to provide a digital channel analysis report to the senior consultant in preparation for the presentation of a digital marketing plan to the prospective client. You need to analyse digital channels such as the client’s website and app, various social media, and the digital channels of one key competitor. The report should include information that details the current strengths and weaknesses of the client’s website design and channel utilisation (e.g. adequate and appropriate use of social media) as well as the effectiveness of any existing online value proposition that differentiates the company from its competitor. The report should also shed light on opportunities and implications for a digital marketing plan.

I chose to do digital Market Research on klarna e-shopping website. So, Klarna shopping website is my research object.

Writer’s Choice

Paper details In this assignment, you will have the opportunity to provide advice to someone new to the industry.

What advice would you give to someone who is new to the marketing industry?

Discuss ethical practices in integrated marketing communications

What is important to consider?

What are the implications if ethical practices are not followed.

Political risk in canada

Paper details Based on our learnings from this week’s lesson and your own research – Identify and explain at least 3 examples of Political Risk in Canada. Note: you are encouraged to talk about Canada today, but you may also (if your research reveals it) cite examples from the past decades – provided you discuss why this is no longer a Political Risk – what has changed.

1. Introduce your example

2. Explain why a foreign company might consider this a Political Risk of doing business in Canada

3. Identify either how Canada has worked to reduce this risk or how foreign companies and countries have taken it upon themselves to reduce the risk.

4. Repeat for each example.

Rubric:

1. Quality of example (are they true examples of Political Risk in Canada?)

2. Your explanation and understanding of the issue(s).

3. The quality of your research.

4. The quality and appropriateness of your writing.

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