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Read the instructions to complete the assignment. The following outline is for a 2-page paper discussing branding, packaging, and labeling. Essay

Read the instructions to complete the assignment. The following outline is for a 2-page paper discussing branding, packaging, and labeling. A brand is a name, term, symbol, design, or any combination of these that identifies a seller’s products as distinct from those of other sellers. For this written project assignment, students are to view the assigned video news report. You will then discuss how Johnson and Johnson handled the 1986 Tylenol crises and the impact on the way companies’ brand, package, and label products today. Review the other sections of this page for more detailed information about each component of this outline! Writing Project Assignment and Format The writing project paper must be word-processed (.doc or .docx), size 12 font, in Times New Roman or Arial style; double-spaced with one-inch margins; full-justified (block style), and page numbers (upper right). You must use headings throughout your paper, such as INTRODUCTION, BACKGROUND, SUMMARY, and CONCLUSION. All major headings shall be centered, and minor headings shall be placed to the left of the margin and bolded. Citations must be used within and throughout your paper and must include author, year of publication, and the page number. A title page and the reference page are required for this writing assignment. The title page is to include the Running head, Title of the paper, Your name, Course Number, Instructor’s Name, Date, and University Name. I. Introduction Discuss the purpose of this paper Describe the problem (Why is this a problem) Problem Statement: After learning about the 1982 Tylenol Crisis, provide an opinion by answering the question: Do branding, packaging, and labeling really benefit consumers? How do recent reports on Johnson and Johnson impact their company brand? II. Background A. Discuss the branding, packaging, and labeling concepts selected. Choosing and protecting a brand, Packaging, and Labeling. (cite sources). B. Current Link between concept and practical application: After learning about the 1982 Tylenol Crisis, provided an opinion of the question: Do branding, packaging, and labeling really benefit consumers? How do recent reports on Johnson and Johnson impact their company brand? Explain, and cite the textbook and the news report as your sources, to support the position of your paper. III. Major Point 1: List the major point(s) of the concepts (cite sources) V. Minor Point 1: List the minor point(s) of the concepts (cite sources) VII. Conclusion A. Restatement of Problem: The 1982 Tylenol Crises (did or did not influence) the way a company-branded, packaged or labeled product because (explain your position). This affects the business practices of today’s companies (by or because) _______(provide specific examples from the textbook and the news report) to support your statement _____________(cite sources). B. Next Steps: Based on the position what steps should companies take when considering the strategies to create products that are distinct from those of other sellers Proofread your paper, spelling, grammar, and punctuation count!

Negotiating

Paper details You and Sally agreed to develop a negotiation plan, mapping out a strategy for the purchase of the Boca Raton property to establish the restaurant. After reviewing the market plan and the terms of the proposed agreement, you suggest to Sally that it would be great if the two of you could map out the areas you believe could be negotiated with the owner. The plan would provide you with a prioritized list of issues (***make up a few issues that is wrong with the restaurant site to negotiate with the owner, just something you would like addressed and added to the contract***) to facilitate an agreement with the owner. Sally tells you that she has a tool that is perfect for plan development. Sally has emailed you a copy of mapping tools and asks if you would take a shot at filling it out. Initially, fill out the Term Sheet information, mapping out the issues to discuss in the negotiation.

Complete the attachments as well

This paper focuses on the financial aspect proposed for the business and explaining the investment

This paper focuses on the financial aspect proposed for the business and explaining the investment and expenditures for the P

COVID and Financial decisions in the US

Paper details Reflect on recent decisions made by either your state or the federal government during the pandemic that had significant impact on citizens. Identify any thinking traps you observe were made in the process. Evaluate the decisions based on what you have learned this week (Smart choices). Justify your opinions and observations with your textbook readings and research in peer-reviewed academic journal articles (Keiser Library)

https://www.youtube.com/watch?v=3zCGtRC-7jc
https://www.youtube.com/watch?v=Wdfu0vSWrcQ

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