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Scholarly writing has traditions and expectations. It is different from journalism or letter writing because

Scholarly writing has traditions and expectations. It is different from journalism or letter writing because you are providing insights on the issues that are grounded in research, critical reading and analysis rather than presenting an opinion or a personal belief. Scholarly writers strive for objectivity, and work to keep personal bias and beliefs out of their writing.

For this Discussion identify a type of bias that you may have committed (or you could imagine committing due to carelessness) and share steps you can take to avoid it in future communications.

Write a brief summary or statement involving a type of bias, other than research bias, that you may have committed, Then, explain why you think it presents bias. Provide an example of how the bias can be reduced by using scholarly voice.

One of the aspects of scholarly work is giving attribution to ideas and information sources

One of the aspects of scholarly work is giving attribution to ideas and information sources that you use—giving credit where it is due. Failure to do so diminishes your credibility and violates the principles of academic integrity. Plagiarism is the presentation of work done by others as your own work without giving credit. This can occur deliberately or inadvertently, but in either case, it is a violation of academic integrity.

To prepare for this discussion:
Review The Plagiarism Spectrum found in the Learning Resources. https://www.turnitin.com/static/plagiarism-spectrum/

The two most common violations (Clone and CTRL-C) may be most familiar to you. Reflect on the 8 less common violations, identify one that you may have committed (or you could imagine committing due to carelessness) and share steps you can take to avoid it.

1-2 paragraph explanation of how you might avoid committing one of the types of plagiarism described.

Health Literacy and Marketing Janet is the health care administrator at a major hospital who is

Health Literacy and Marketing

Janet is the health care administrator at a major hospital who is tasked with addressing an issue with recent prescription requests of a particular drug and complaints of overdoses in patients seen in the last three months. This issue is a top priority, not only for patient safety, but also because this prescription drug has received extensive marketing and promotion in the hospital over the past three months. Patients are now complaining that the marketing that promotes the prescription drug as being extremely safe is a direct lie. After speaking with several of the patients and providers of care, Janet has requested copies of each prescription ordered for the patients who have been screened.

After poring over hundreds of prescription orders, Janet has arrived at three conclusions. All overdoses occurred in one department with four providers who primarily see and treat patients that are non-native English speakers and who do not have family members or relatives at home to assist with providing care. Specifically, Janet notices that the issue is linked with the directions on the quantity of medication administered and that this quantity has been misinterpreted by the patients who have suffered an overdose. With a solution in mind, Janet is calling the department and pharmacy to implement a fix to avoid potential overdoses within the next few hours.

In what ways might health literacy account for the issues described in the scenario? What considerations should you keep in mind as a health care administrator to ensure that marketing of programs or services are consistent with the health literacy levels of your target population?

Reflect on potential consequences that health care administrators might face when developing communications that do not account for health literacy in target audiences. Then, consider how health literacy might influence decisions that health care administrators might make when proposing services or programs for health care delivery.

Impact of Health Literacy on Marketing Plan

In what ways might health literacy affect an agency’s marketing plan to promote health care services or health care delivery?

Before marketing a health care service or program, health care administrators must first consider the target audience that will most likely use the service or program. In identifying the target audience, the health care administrator also must determine the health literacy of the target audience and devise strategies to market the service or program appropriately within this respective target audience. Therefore, the ability of the target audience to decipher the health message, determine the service or program being offered, and identify how to best access this service or program represents the important considerations that inform how the message should be communicated.

For this Assignment, consider what impact the health literacy of your intended target audience might have on your plan. Reflect on how you will determine your target audience’s health literacy and what considerations you will need to address in your plan.

Describe the health literacy of your target audience for your marketing plan.
Explain how your marketing plan will address the health literacy of your target audience.
Describe two strategies you might take to best tailor the messages in your marketing plan to promote uptake within your target audience and explain why.

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